Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that will create a synergy between the face and the frame. We never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.
Like other Danish eyewear designers ProDesign works a lot with powerful effects and is fascinated by the way the right detail can completely change the look of a frame. To pick a certain effect, appoint it your characteristic feature and make it as powerful as possible without overdoing it. This can be a challenge when you also want to preserve the clean and simple lines of Danish Design. This is however what it is all about – challenging our creativity to create a perfect frame every time.